The Lane Bryant #IMNOANGEL initiative celebrates women of all shapes and sizes by redefining society’s traditional notion of sexy with a powerful core message: ALL women are sexy,” the brand says.
It’s a direct dig at Victoria’s Secret, and social media is loving it. Women have jumped on the trending hashtag, posting their own photos and declarations with #ImNoAngel.
Ashley Graham, one of the stars of the Lane Bryant campaign (she was also in that Swimsuits for All ad in the Sports Illustrated swimsuit issue), posted a fun photo to Instagram yesterday, writing: “On the F train, literally. Can’t hide these curves!!!”.