According to Chrystal Bougon, owner of plus-size lingerie store Curvy Girl, “There are so many pictures of models in lingerie, but I’m constantly asked for pictures of our products on ‘regular’ bodies… In the fashion world, anything over size 4 is considered plus-size. I know, it’s a big joke.”

Bougon stated: “Inspired by a customer, I wanted to show that women with rolls, bumps, lumps, scars, stretch marks, surgery scars and natural breasts that have nursed babies can be stunning and beautiful.” And women have responded in full-force, posting their own photos to Curvy Girl’s Facebook page in high numbers.

Source: Huffington Post