“pxl is a new iOS app, designed by Rainer Kohlberger. [...] With its nostalgic filters reminiscent of analog cameras and expired film, Instagram has taken over the world. It makes sense. Instragram’s highly stylized filters, over-saturating color and pushing contrasts to their limits, are the perfect complement for the current wave of drab cellphone cameras.
In embracing the imperfect image, Instagram has made bad images look better. And it just so happens that nostalgia seems to pair perfectly with constantly, instantly shared experiences. People can create instant memories”.