Reflections of The Past

Reflections of The Past” is an award-winning photo series by commercial advertising photographer Tom Hussey. The photographs show an elderly person looking pensively at the reflection of his/her younger self in the mirror. Hussey was inspired by a World War II veteran who said “I can’t believe I’m going to be 80. I feel like I just came back from the war. I look in the mirror and I see this old guy.” The images were used by healthcare company Novartis in a marketing campaign for its Exelon Patch, which is used for the treatment of Alzheimer’s disease. The campaign won a Gold Addy Award from the American Advertising Federation and was featured in the Communication Arts Photography Annual.

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EXEL0D0616 Exelon photo shoot; Novartis; Exelon Art Director: Joe Sacaridiz Visuals: seeing reflection in mirror, doing activites with caregiver, portraits at home and long term facility, NY area

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[http://digitalsynopsis.com/design/reflections-of-the-past-tom-hussey/]

Clarice Armiento