I’m No Angel by Lane Bryant

The Lane Bryant #IMNOANGEL initiative celebrates women of all shapes and sizes by redefining society’s traditional notion of sexy with a powerful core message: ALL women are sexy,” the brand says.

It’s a direct dig at Victoria’s Secret, and social media is loving it.  Women have jumped on the trending hashtag, posting their own photos and declarations with #ImNoAngel.

Ashley Graham, one of the stars of the Lane Bryant campaign (she was also in that Swimsuits for All ad in the Sports Illustrated swimsuit issue), posted a fun photo  to Instagram yesterday, writing: “On the F train, literally. Can’t hide these curves!!!”.

Source: http://www.adweek.com/adfreak/lane-bryant-bashes-victorias-secret-im-no-angel-campaign-163944

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