Androgyny Imperfect Beauty //


Silvian Heach, a well known women’s fashion brand, chose the androgynous model
Andrej Pejic for its advertising campaign. In the image, the usage of both the
feminine and masculine pronouns is a clear reference to the androgynous nature
of the model. It’s a cliché associating beauty to the idea of “perfection”: an
imperfection like strabismus (as seen in the famous portrait) could not
prevent Venus to be the beauty symbol. In the same way, the androgyny of this
model does not diminishes his beauty. After all , the famous proverb says:
beauty is in the eye of the beholder!